Jim Doty - Photo Blog

Photography: Photos, News, and Tips
Tuesday, June 08, 2004
$900 Pentax Digital SLR

"June 3, 2004 (TOKYO) -- Pentax Corp plans to introduce this fall a SLR (single-lens reflex) digital camera aimed at general consumers that will retail for a little more than 100,000 yen.

Monthly production will be set at about 20,000 units, and the company intends to ship about 100,000 units by March 31, 2004.

Pentax began selling higher-end SLR digital cameras last September that retailed for around 190,000 yen, and it is now looking to expand demand by reaching out to ordinary consumers. The firm aims to raise the consolidated sales from its digital camera business by about 40% to 70 billion yen in fiscal 2004."
Original article is here.

Assuming this is a good quality camera body, this is good news for people with Pentax lenses that want to go digital for less than $1,000.


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